They are often referred to as The Boys. Known for exquisite,
elaborate and over-the top creations, each a piece of rococo art rather than a
garment that could be worn with the same casual flair as a pair of jeans – at
one end of the sartorial spectrum - or an heirloom sari, at the other, they are
favoured by the filmi frat and the celebrity coterie. Abu Jani and Sandeep
Khosla have been partners for 25 years now, working on fashion for the
individual and the home, on their television show, on the occasional film and
on the revival and rejuvenation of classic crafts. To celebrate this
anniversary they have put together a two-volume book that speaks eloquently of
their design sensibilities and their meticulous striving for perfection. The
duo has dressed everyone who is anyone in India and abroad, their styles being
seen on the likes of Bollywood royalty (from the Bachchan clan to the Khans and
Kapoors who light up the silver screen) and Hollywood luminaries, including
Judi Dench, Maggie Smith, Frieda Pinto and Sophie Marceau.
It
began in 1986, when Bombay-born Abu, who started his career designing costumes
for films, met Sandeep from Kapurthala, the young man who worked in his
family’s leather business. They had no money, no qualifications, just talent
and determination. The collaboration began almost immediately after, with a
first collection called Mata Hari being shown off four months after the
partnership was formed. They were passionate about all things Indian; as Abu
said some years ago, “We are unabashedly Indian in our aesthetics.
And passionately in love with the rich cultural, historic and design legacy of
our Land. Design is our way of paying homage to that beauty. By taking it into
the 21st century.” Classic elegance, fine fabrics, exquisite hand-work and
superb finish characterize their garments, which incorporate ancient techniques
and craftsmanship of chikankari, zardozi, tharad and mirrorwork.
And
to celebrate this quarter-century of togetherness, Abu and Sandeep have
conceived a book, India Fantastique, that Sandeep explains with “Abu and I thought long and hard about how
we wanted to celebrate our milestone, and also about how we would use this
celebration to set the vision for our creativity and ourselves in the next
twenty-five years. It soon became clear that a book, or rather two as it turned
out to be, was the ideal vehicle.” Volume one includes dozens of designs
the duo has created, with closeups of details. Volume two zooms in on their
interior design concepts. Sotheby's London will be hosting an exhibition
on the 25-year-long relationship and its results, called India Fantastique, September
3-5, which sets Abu-Sandeep’s landmark fashion against a backdrop of images
from some of their most fabulous interiors.
It really does not matter who answers, Abu Jani or Sandeep
Khosla, because the two minds think so alike and the two sensibilities are so
finely co-tuned. One speaks, the other voicelessly echoes. They are fluent –
albeit distracted by the hustle and hurry of having a launch, a party and so
much more that goes into a celebration of this kind of life and work – and
clear about what they say.
It
has been 25 years since your partnership began. Has it been a smooth ride right
through?
We were fortunate to receive instant accolades and sell out with
our debut collection, but of course it hasn't been smooth. Blood, sweat and tears
are the ingredients when you choose to dream big. And our dream was no
different. Financial constraints, setbacks like a fire which destroyed
everything, refusing to change or compromise or downsize - none of these things
is easy. But the disappointments and struggle have been the most valuable
teachers. And when things have seemed impossible, the belief of others in us
has enabled us to always believe in ourselves. Along with the hard graft there
has been much magic and many miracles.
From
Jashan to Abu-Sandeep – what has changed, evolved, developed in your design
sensibilities?
An artist is evolving in a continuum. You finish something and
are compelled to create again. We have always been maximalists. Our couture has
always been classical rather than trendy. What is merely fashion will always be
transient. We aim to transcend the limitations of now and create something
which will always be current. You hone, you evolve, you set new standards and
then break them but ultimately you retain your original sensibilities because
they ARE your core.
How
has the market for your kind of couture changed in the 25 years since you
started working together?
It’s become bigger. We are blessed that we have always found an
appreciative audience. One that continues to grow. At the end of the day, if
you have the goods, there will always be a buyer. We believe in allowing our
work to speak. And it seems to reach the 'ears' or rather the wardrobes of a
diverse audience.
Why
did you choose chikankari and zardosi to concentrate on?
Because chikankari had disintegrated into its crudest form, as
had zardozi. And it irked us to see the down-gradation of a such regal and
impossibly beautiful techniques. It was painful to see what these crafts had been
reduced to. And so we made it our mission to bring them back to their rightful
state. We have dedicated ourselves over the years to revival and reinvention.
India has an unsurpassed legacy when it comes to textiles and craft. We
incorporate that history and fashion it for the future. Apart from chikan and
zardozi, we have refined mirror work, resham, tharad and rabadi. Taking things
to new heights is one of our passions.
Is
there an abiding clientele and use for couture? Or is prêt slowly taking over,
with easy-to-wear rather than ready-to wear being the bon mot?
Couture will always have a market in India. We are not only au
fait with luxury, but accustomed to it; we are inclined towards made to
measure, addicted to living large. Of course, fashion must extend to the masses
and pret will be the way forward for that.
Has
fashion in India come of age today? Is there original work being done, or are we
still aping the West?
There is a lot of talent out there. But there is also too much
derivative or borrowed design. The ones who last beyond flash in the pan
success will be those who are original.
You
have a lot of big name celebrity clients, many from Bollywood. Are their
demands/needs any different from anyone else’s?
Every client is important. A celebrity client is merely much
more visible, so any mistakes/accomplishments make news beyond cocktail party
chatter. Every man and woman we dress deserves to look and feel their best.
You
said two years or so ago that you would like to design a whole Bollywood film.
Is that going to happen?
It will. When the right project comes along.
Your
goal was cited as being ‘to build a worldwide brand with shops all over the
world - to put India on the creative fashion map of the world’. Do you think
you have done that with all your work and the clients you dress –
internationally and at home in India?
That is the dream, for sure. One we have begun to live. We do
want to put India on the global map. And whenever we have created, it has been
without compromising our sensibilities or ourselves. When Judi Dench or Sarah
Brown or Princess Michael, or any of our many international clients have worn
us, it has been US they have worn. We want global success, but it must come
without diluting or warping who we are. There is a long way to go. And it is
something which requires big bucks or funding. We need corporate India to
believe in Brand India. Only then can we or any other Indian fashion house hope
to make it on the global front.
You
won a lot of female hearts (mine included!) when you said that “We are a
culture and a body type that is made for curves. It's Ajanta Ellora [ancient
caves containing paintings depicting voluptuous goddesses] not Twiggy that
floats our boat and our fashion. The sari is made to be draped against rounded
hips and the swell of a bosom. It sits better.” Do you still believe that?
Of course we do! One doesn't change one's beliefs according to
what is fashionable. And nothing is more beautiful than a woman comfortable in
her own skin. Sexiness isn't a shape or a dress size. But if it were we would
like to think it was voluptuous with a capital V!
This
fabulous book – why a book? Why not a film or a multimedia presentation? How
did it happen? What did you not use when you put it together over the last two
years? There must be so much more….!
Because a book is forever. It combines both language and
visuals. This moment, our journey, couldn't be encapsulated in a presentation.
A movie is again didactic. It dictates what the audience sees. There is a
certain beauty to a still image. It allows you to dream, to read between the
lines. To create your own relationship with the content.
And yes, there is plenty that didn't make it into the book. Like
curation, one chooses that which best represents one's vision. We do have a lot
of beautiful excess which will be incorporated in other media and also
serve as a catalogue of our work.
You
design for yourselves, you have said. What gives you the most pleasure –
creating the garment or seeing the smile on the face of the person who wears
it?
For any artist, to create is their life force. It isn't
something one controls, but rather that which takes you hostage. It is both
pleasure and pain, beauty and torture. So of course it is the prime mover. To
see that creativity bring joy to the recipient is a source of immense pleasure
and joy to the artist, but it is not what they create for. Our work isn't
merely a product to us. That would make it a business. And as you know,
business has always been a by-product of our work, never its raison d'être.
Garments,
interiors, a television show, international exhibitions, now a book. What next?
More. More. More! More, taking it global in a much bigger way.
Creating bigger and better. Expanding our field of vision to include other
lifestyle verticals. There is no rest and no limits for the inspired mind.
What
makes Abu-Sandeep truly happy?
To create without constraints. To live life on our own terms. To
be there for those we love. To make a difference.
EXHIBITION
An exhibition of
the designers’ work will be held at Sotheby’s, 34-35 New Bond Street, London
W1, from 3rd to 5th September, to coincide with the launch of India Fantastique.
India Fantastique
Fashion: 402 illustrations, 300 in colour Interiors: 167 illustrations, 162 in
colour
£95.00